Thursday, March 21, 2013

Linda Jean Kenix on TV & Advertising in NZ


Interview with Dr. Linda Jean Kenix, University of Canterbury



Linda Jean Kenix, Ph.D. University of Texas. Associate Prof. at UC. Previously served in the advertising industry. Native of USA. Here are the main questions. For the answers, view this clip. Special thanks to producer Rob Stowell, University of Canterbury Video Production Coordiator.

1. How did you get your start in advertising?
2. How do the NZ media differ from the United States?
3. Auckland seems to dominate TV. Is Christchurch too small for a TV station?
4. Is there no public TV broadcaster here, like the BBC or PBS in the UK and USA?
5. Can you explain TV “advertorials”? We don’t have those in America.
            Are they bad for the reputation of TV journalism?

Posted 21 March 2013.

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